Alik Modern Sanitary Systems

Privacy Policy

Introduction

ALIK (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website alikhome.com (the “Site”), purchase our products, or use our services.

Please read this Privacy Policy carefully. By accessing or using our Site or services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services.

1. Information We Collect

We collect information about you in various ways when you use our Site, App, or services. The information we collect includes:

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Make a purchase (name, email address, phone number, shipping address, billing address, payment information)
  • Create an account (name, email address, password, preferences)
  • Request installation services (contact information, address, product details, scheduling preferences)
  • Submit a service request (contact information, product information, issue details, photos)
  • Contact customer support (name, email, phone number, inquiry details)
  • Subscribe to our newsletter (email address, name, preferences)
  • Participate in surveys, contests, or promotions (contact information, responses, preferences)
  • Submit commercial inquiries (business information, project details, contact information)
  • Book a showroom appointment (name, contact information, preferred date/time)

Payment Information: We use third-party payment processors (including Stripe, PayPal, and Financeit) to process payments. We do not store your complete credit card information on our servers. Payment data is encrypted and processed securely by our payment partners in compliance with PCI DSS standards.

1.2 Information Automatically Collected

When you visit our Site or use our App, we automatically collect certain information about your device and usage, including:

  • Device Information: IP address, browser type, operating system, device type, unique device identifiers
  • Usage Data: Pages viewed, time spent on pages, links clicked, referring website, search terms used
  • Location Data: Approximate geographic location based on IP address (city, province level)
  • Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies (see Section 8 for details)

1.4 Information from Third Parties

We may receive information about you from third parties, including:

  • Social Media Platforms: If you connect your social media account or share our content
  • Business Partners: Authorized dealers, installation partners, design professionals
  • Marketing Partners: Advertising networks, analytics providers
  • Public Databases: Address verification services, demographic data providers

2. How We Use Your Information

We use the information we collect for various purposes, including:

2.1 To Provide and Improve Our Services

  • Process and fulfill your orders and requests
  • Arrange product delivery and installation services
  • Provide customer support and respond to your inquiries
  • Manage your account and preferences
  • Enable App functionality and smart toilet features
  • Conduct product warranty and service activities
  • Improve our products, services, and website functionality

2.2 To Communicate with You

  • Send order confirmations, shipping notifications, and service updates
  • Respond to your questions, comments, and support requests
  • Send marketing communications about products, promotions, and news (with your consent)
  • Request reviews, feedback, and testimonials
  • Notify you about changes to our products, services, or policies
  • Provide information about showroom events and product launches

2.3 For Marketing and Advertising

  • Personalize your experience and deliver targeted content
  • Display relevant advertisements on our Site and third-party platforms
  • Measure the effectiveness of our marketing campaigns
  • Conduct market research and analyze customer preferences
  • Send you newsletters and promotional offers (you may opt-out at any time)

2.4 For Business Operations and Analytics

  • Analyze website traffic and user behavior to improve our Site
  • Monitor and analyze usage trends and preferences
  • Detect, prevent, and address technical issues or security threats
  • Enforce our Terms of Service and protect our legal rights
  • Comply with legal obligations and respond to legal requests
  • Facilitate business transactions (mergers, acquisitions, asset sales)

2.5 With Your Consent

  • For any other purpose disclosed to you at the time of collection with your explicit consent

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

  • Payment processors (Stripe, PayPal, Financeit)
  • Shipping and logistics companies (Canada Post, UPS, Purolator)
  • Installation service providers (licensed plumbers and electricians)
  • Cloud hosting and data storage providers (AWS, Google Cloud)
  • Email service providers (Mailchimp, SendGrid)
  • Customer support platforms (Zendesk, Intercom)
  • Analytics providers (Google Analytics, Hotjar)
  • Marketing and advertising partners (Google Ads, Facebook, Instagram)

These service providers are contractually obligated to use your information only for the purposes we specify and to protect your information with appropriate security measures.

3.2 Business Partners

We may share information with:

  • Authorized dealers and retailers who sell ALIK products
  • Design professionals and architects you’ve authorized us to work with
  • Installation contractors you’ve requested service from
  • Warranty and service partners for product support

3.3 Legal and Safety Obligations

We may disclose your information when required by law or when we believe disclosure is necessary to:

  • Comply with legal obligations, court orders, or government requests
  • Enforce our Terms of Service, Privacy Policy, or other agreements
  • Protect the rights, property, or safety of ALIK, our customers, or the public
  • Detect, prevent, or investigate fraud, security breaches, or illegal activities
  • Respond to legal claims or disputes

3.4 Business Transfers

If ALIK is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Site of any change in ownership or use of your personal information.

3.5 Aggregated or Anonymized Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you. For example, we may share statistics about water savings achieved by ALIK customers or popular product features.

3.6 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

4. Your Privacy Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

4.1 Access and Correction

You have the right to access and update your personal information. You can:

  • Log into your account to view and edit your information
  • Contact us at privacy@alik.ca to request access to your data
  • Request correction of inaccurate or incomplete information

4.2 Deletion

You may request deletion of your personal information, subject to certain exceptions (e.g., we may need to retain information for legal compliance, warranty obligations, or fraud prevention). To request deletion, contact us at privacy@alik.ca.

4.3 Marketing Communications

You can opt-out of receiving marketing emails by:

  • Clicking the “unsubscribe” link in any marketing email
  • Logging into your account and updating your communication preferences
  • Contacting us at privacy@alik.ca

Please note that even if you opt-out of marketing communications, we will still send you transactional emails related to your orders, services, and account.

4.4 Cookie Preferences

You can control cookies through your browser settings. See Section 8 for more information about cookies and how to manage them.

4.5 Do Not Track

Some browsers support a “Do Not Track” (DNT) signal. Our Site does not currently respond to DNT signals. You can control tracking through cookie preferences and opt-out mechanisms provided by third-party advertisers.

4.6 Canadian Privacy Rights (PIPEDA)

Under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:

  • Know what personal information we hold about you
  • Request access to your personal information
  • Request correction of inaccurate information
  • Withdraw consent for certain uses of your information
  • File a complaint with the Office of the Privacy Commissioner of Canada

To exercise these rights, contact us at privacy@alik.ca.

4.7 Additional Rights for Alberta Residents

If you are an Alberta resident, you may have additional rights under the Personal Information Protection Act (PIPA).

4.8 Additional Rights for Quebec Residents

If you are a Quebec resident, you may have additional rights under Quebec’s Act Respecting the Protection of Personal Information in the Private Sector.

5. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

  • Encryption: We use SSL/TLS encryption for data transmission and encrypt sensitive data at rest
  • Access Controls: We limit access to personal information to authorized employees and service providers who need it to perform their duties
  • Secure Payment Processing: Payment information is processed by PCI DSS compliant payment processors
  • Regular Security Audits: We conduct periodic security assessments and vulnerability testing
  • Employee Training: Our team is trained on data privacy and security best practices

However, please note: No method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account password and for any activity under your account.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

  • Account Information: Retained while your account is active and for 7 years after account closure for legal compliance
  • Purchase and Transaction Data: Retained for 7 years for tax, accounting, and warranty purposes
  • Customer Support Records: Retained for 3 years after the last interaction
  • Marketing Data: Retained until you unsubscribe or request deletion
  • Website Analytics: Typically retained for 26 months
  • Product Warranty Data: Retained for the warranty period plus 1 year

When we no longer need your information, we securely delete or anonymize it.

7. Children’s Privacy

Our Site and services are not directed to children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly. If you believe we have collected information from a child under 13, please contact us at privacy@alik.ca.

8. Cookies and Tracking Technologies

8.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies (web beacons, pixels, local storage) to enhance your experience, analyze usage, and deliver personalized content.

8.2 Types of Cookies We Use

Essential Cookies: Required for the Site to function properly (e.g., shopping cart, login sessions). These cannot be disabled.

Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics). These collect anonymized data about page views, traffic sources, and user behavior.

Functionality Cookies: Remember your preferences and settings (e.g., language, location, product preferences).

Marketing Cookies: Track your browsing activity to deliver targeted advertisements on our Site and third-party platforms (e.g., Google Ads, Facebook Pixel).

Third-Party Cookies: Set by our service providers (e.g., payment processors, analytics tools, advertising networks).

8.3 Managing Cookies

You can control cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and Website Data
  • Edge: Settings > Privacy > Cookies

Please note that disabling cookies may affect the functionality of our Site.

Opt-Out Links:

8.4 Session Recordings and Heatmaps

We may use tools like Hotjar to record user sessions and create heatmaps to understand how visitors interact with our Site. These recordings do not capture personally identifiable information or payment details. You can opt-out of Hotjar tracking at https://www.hotjar.com/legal/compliance/opt-out.

9. Third-Party Links and Services

Our Site may contain links to third-party websites, services, or applications (e.g., social media platforms, partner sites, payment processors). We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Social Media Plugins: Our Site may include social media features (e.g., Facebook Like button, Instagram feed). These features may collect your IP address, track which page you’re visiting, and set cookies. Your interactions with these features are governed by the privacy policies of the respective social media companies.

10. International Data Transfers

ALIK is based in Canada. If you are accessing our Site from outside Canada, please be aware that your information may be transferred to, stored, and processed in Canada or other countries where our service providers operate.

By using our Site or services, you consent to the transfer of your information to Canada and other countries that may have different data protection laws than your country of residence.

We ensure that any international transfers comply with applicable data protection laws and implement appropriate safeguards (e.g., standard contractual clauses, adequacy decisions).

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will:

  • Update the “Last Updated” date at the top of this policy
  • Notify you via email (if you’ve provided your email address)
  • Display a prominent notice on our Site
  • Obtain your consent if required by law

We encourage you to review this Privacy Policy periodically. Your continued use of our Site or services after changes are posted constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

ALIK Privacy Team

📧 Email: Hello@alikhome.com
📞 Phone: 1-855 701 8884

Response Time: We will respond to your inquiry within 30 days.

13. Complaints and Dispute Resolution

If you believe we have not complied with this Privacy Policy or applicable privacy laws, you may:

  1. Contact us directly at Hello@alik.ca to resolve the issue
  2. File a complaint with the Office of the Privacy Commissioner of Canada:

For Alberta residents, you may also contact the Office of the Information and Privacy Commissioner of Alberta:

For Quebec residents, you may contact the Commission d’accès à l’information du Québec:

15. Specific Use Cases

15.1 Newsletter Subscriptions

When you subscribe to our newsletter, we collect your email address and name. We use this information to send you:

  • Product updates and new releases
  • Design inspiration and tips
  • Exclusive promotions and offers
  • Company news and events

You can unsubscribe at any time using the link in our emails.

15.2 Product Reviews and Testimonials

If you submit a product review or testimonial, we may publish it on our Site, in marketing materials, or on third-party platforms. We may include your first name, city, and province with your review. If you do not want this information published, please let us know when submitting your review.

15.3 Showroom Visits

When you book a showroom appointment, we collect your contact information and preferred date/time. We use this information solely to schedule your visit and provide you with a personalized experience. Showroom staff may ask additional questions about your project to better assist you.

15.4 Commercial Inquiries

For commercial and bulk purchase inquiries, we collect business information (company name, project details, number of units) to provide customized quotes and support. This information may be shared with our Commercial Sales team and authorized installation partners.

15.5 Warranty Registration

We encourage you to register your warranty online. Registration information (serial number, purchase date, contact information) is used to:

  • Verify warranty coverage
  • Process warranty claims
  • Send important product updates and safety notices
  • Provide better customer support

Warranty registration is optional but recommended for optimal service.

16. California Privacy Rights (CCPA) – For California Residents

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA). While ALIK is a Canadian company, we respect the privacy rights of all users.

California residents may have the right to:

  • Know what personal information we collect, use, disclose, and sell
  • Request deletion of personal information
  • Opt-out of the sale of personal information (Note: We do not sell personal information)
  • Non-discrimination for exercising privacy rights

To exercise these rights, contact us at privacy@alik.ca or 1-888-ALIK-LUX.

17. European Privacy Rights (GDPR) – For EU/EEA Residents

If you are located in the European Union or European Economic Area, you have specific rights under the General Data Protection Regulation (GDPR).

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data (right to be forgotten)
  • Restrict processing of your data
  • Data portability
  • Object to processing
  • Withdraw consent at any time

Our legal basis for processing your data includes:

  • Contract performance: To fulfill orders and provide services
  • Legitimate interests: For business operations, fraud prevention, and marketing
  • Consent: Where you have provided explicit consent
  • Legal compliance: To comply with applicable laws

To exercise your GDPR rights, contact us at privacy@alik.ca.

Acknowledgment

By using our Site, App, or services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

ALIK — Canadian Luxury for Modern Living
Your Privacy Matters to Us

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